Graphic design is the craft of creating visual content to communicate messages. Applying visual hierarchy and page layout techniques, graphic designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs to optimize the user experience.
Graphic design is an ancient craft, dating back past Egyptian hieroglyphs to 17,000-year-old cave paintings. As a term originating in the 1920s’ print industry and covering a range of activities including logo creation, it concerns aesthetic appeal and marketing – attracting viewers using images, color and typography. However, graphic designers working in user experience (UX) design must justify stylistic choices regarding, say, image locations and font with a human-centered approach, focusing on—and seeking maximum empathy with—users while creating good-looking designs that maximize usability. Aesthetics must serve a purpose – in UX design we don’t create art for art’s sake. So, when doing graphic design for UX, you should consider the information architecture of your interactive designs, to ensure accessibility for users, and leverage graphic design skills in creating output that considers the entire user experience, including users’ visual processing abilities.